Marketing
Act-On
Act-On is a subscription-based software product focused on marketing automation. Act-On is known primarily for the features associated with automation of email marketing campaigns, as well as social media prospecting that tracks prospective customers and turns them into actionable leads.
Learn more about Act-On
ActiveCampaign
ActiveCampaign is a cloud software for marketing automation. Geared mostly towards small and mid-size businesses, ActiveCampaign supports customer experience automation with features to support email marketing, lead scoring, web analytics, and live chat messaging.
Learn more about ActiveCampaign
AWeber
AWeber is an email marketing solution geared towards small businesses. AWeber allows teams to build responsive landing pages, effectively manage contact lists, send emails and push notifications, and accurately analyze campaign results for more targeted email marketing efforts. The solution is compatible with 1000+ supporting solutions for integration.
Learn more about AWeber
Benchmark Email
Benchmark Email is an email marketing solution geared mainly towards SMBs. It allows users to create, manage, and send marketing emails with a drag-and-drop email building options. Benchmark Email also provides page builders, forms, and surveys to help teams grow marketing lists.
Learn more about Benchmark Email
Bing Ads
Bing Ads is Microsoft's answer to Google AdWords. It's a paid search solution for advertising on Bing's search network as well as partner networks like Yahoo and AOL. Integrating a Bing Ads account with supporting marketing applications enhances the ability to monitoring campaigns and track key advertising metrics associated with running Bing Ads.
Learn more about Bing Ads
Campaign Monitor
Campaign Monitor is an email marketing solution used for crafting sending personalized emails. The solution provides pre-designed templates, a drag-and-drop builder, and segmentation tools to help marketers create more effective email messaging.
Learn more about Campaign Monitor
Campaigner
Campaigner is an email and SMS marketing automation solution. Users can create campaigns, workflows, and segments, as well as track revenue goals and other marketing metrics using Campaigner. This cloud-based marketing solution caters mostly to small and midsize businesses across various industries.
Learn more about Campaigner
Constant Contact
Constant Contact is an email marketing automation solution for creating, automating, and managing emails. The platform caters mostly to small businesses and offers a suite of tools to drive sales, grow the customer base, and engage with an audience.
Learn more about Constant Contact
ConvertKit
ConvertKit is a cloud-based lead generation and email marketing automation application geared towards content creators like podcasters, professional bloggers, musicians, YouTubers, song writers, course creators, and other similar professions. ConvertKit lets users build an email list and subscriber base, segment audiences, create landing pages, and send broadcast emails.
Learn more about ConvertKit
Delighted
Delighted is a self-serve experience management platform by Qualtrics. It enables teams to gather employee, customer, and product feedback via NPS surveys that are easily accessible on mobile. Feedback can be instantly collected, analyzed, and distributed to better align customer needs with business growth initiatives.
Learn more about Delighted
Dotdigital
Dotdigital is an eCommerce marketing automation and customer engagement platform for delivering communications across the customer journey. The solution comes bundled with Adobe Commerce and integrates easily with other eCommerce platforms. Dotdigital supports marketers and developers with connecting first party data across systems and engaging in cross-channel marketing efforts.
Learn more about Dotdigital
Drift
Drift is Conversation Cloud with three core solutions: conversational marketing, conversational sales, and conversational service. A conversational AI powers all three solutions to personalize experiences via chat, video, email, and other communication outlets. This chatbot application can be added to business websites to convert visitors and capture relevant information.
Learn more about Drift
Drip
Drip is a marketing automation platform for eCommerce. Its features support email marketing, SMS, and third party integrations for eCommerce brands to engage customers and grow their business. The solution is geared specifically towards B2C online retailers.
Learn more about Drip
Eloqua
Eloqua is a marketing automation software that is offered by Oracle. Designed for B2B marketers, eloqua can manage campaigns and lead generation, and send marketing materials to email and mobile devices.
Learn more about Eloqua
EmailOctopus
EmailOctopus is an email marketing platform supported by Amazon SES. Its simple user interface allows marketers to create personalized emails via drag-and-drop features and customizable templates. EmailOctopus supports the creation of landing pages and pop-up forms to capture customer data and convert contacts. The solution can connect to 2,000+ platforms including SurveyMonkey, MailChimp, Salesforce, Shopify, and Eventbrite.
Learn more about EmailOctopus
Eventbrite
Eventbrite is a self-service platform for live experience ticket sales. The event management and ticketing website enables brands to create, browse, and promote local events. Teams use Eventbrite to sell tickets, register attendees, and track attendance at their live events.
Learn more about Eventbrite
Facebook Ads
Facebook Ads is a platform for advertisers to create and run campaigns on Facebook that promote their brand to targeted demographics. Ads can appear in feeds, in the right column of Facebook, or alongside news about the social actions of friends. Similar to Google or Bing Ads, Facebook Ads are digital advertisements that exist specifically within the Facebook ecosystem.
Learn more about Facebook Ads
GetResponse
GetResponse is a web-based email marketing software used for lead generation, lead nurturing, and sales. The solution provides 30+ tools within its platform for building marketing lists and landing pages, automating email campaigns, monitoring campaign performance metrics, and more. GetResponse is geared towards small and midsize businesses.
Learn more about GetResponse
Google Ad Manager
Google Ad Manager is an ad management platform to control and watch your network for how it is preforming.
Learn more about Google Ad Manager
Google Ads
Much like Facebook Ads or Bing Ads, Google Ads allow businesses to promote their products and services, raise awareness about their brand, or drive traffic to their websites through ad placements on the Google search platform. Google Ads is an online advertising solution for marketing PPC ads to appear on Google search results or other websites.
Learn more about Google Ads
Google Campaign Manager
Google Campaign Manager is a web-based ad management system used to manage digital campaigns across websites. This includes ads, targeting, verification, and reporting. With Campaign Manager, gain the valuable insights you need to optimize your business.
Learn more about Google Campaign Manager
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing automation and communication software that features omnichannel communication support. HubSpot Marketing Hub also includes support for extensive campaign personalization, custom and in-depth reporting, and web traffic analysis for better growing your business.
Learn more about HubSpot Marketing Hub
iContact
iContact is an email marketing solution geared towards SMBs. The solution provides features for creating and tracking email campaigns, enabling drag-and-drop editing, list management, SPAM check, and reporting. iContact ahelsp teams create assets such as email newsletters, RSS feeds, surveys, autoresponders, and social media posts.
Learn more about iContact
Jotform
Jotform is an web-based form builder. It allows teams to create and publish online forms without coding across devices using customizable pre-made templates. Jotform is most popularly used to create lead generation forms, registration forms, payment forms, contact forms, and application forms.
Learn more about Jotform
Klaviyo
Klaviyo is a marketing automation platform geared towards eCommerce and web-based businesses. The solution offers email and SMS-based marketing automation with tools to build email campaigns, integrate SMS, monitor social advertising, and more. Klaviyo's growth marketing features help brands build more personalized customer experiences.
Learn more about Klaviyo
LinkedIn Ads
LinkedIn Ads help businesses of all sizes achieve their goals and reach their audiences through highly-targeted advertising on the LinkedIn platform. As a paid marketing tool, LinkedIn Ads offers access to LinkedIn's audiences through sponsored posts and messages, and other methods.
Learn more about LinkedIn Ads
Mailchimp
Mailchimp is a web-based marketing automation platform for developing and designing segmented, highly personalized email campaigns. One of the most famous and most used email marketing platforms in the world, Mailchimp boasts more than 20 million users to date. The solution's ease-of-use and all-in-one feature set combine with analytical tools to create a comprehensive platform for targeted, effective email marketing.
Learn more about Mailchimp
MailerLite
MailerLite is an email marketing platform for building email templates, landing pages, campaigns, and newsletters with ready-made templates and drag-and-drop options. The software is geared towards SMBs with a modest budget who want to enable professionally crafted email marketing.
Learn more about MailerLite
Mailjet
Mailjet is an email marketing platform for creating, sending, and tracking email marketing efforts. This cloud-based email delivery and tracking system allows users to track and monitor sent emails and build campaigns using a visual, drag-and-drop editor.
Learn more about Mailjet
Maritz Global Events
Maritz Global Events, formally Experient, provides an event design and planning service that pledges to provide a fully integrated user experience with the Maritz technological ecosystem.
Learn more about Maritz Global Events
Marketing Creatio
Marketing Creatio is a holistic multichannel marketing automation platform used for demand generation, creating automated campaigns, and accelerating lead-to-revenue processes. As part of the larger Creatio ecosystem of solutions, Marketing Creatio integrates seamlessly with Sales Creatio, Service Creatio, and Studio Creatio solutions.
Learn more about Marketing Creatio
Marketo
Marketo is a marketing automation software solution that was acquired and is now owned by Adobe. Marketo is geared toward automating business processes and workflows with robust analytic features to measure and understand the impact of your marketing.
Learn more about Marketo
Moosend
Moosend is an full-featured email marketing platform for sending email marketing campaigns, tracking efforts, managing an audience, and more. Moosend is geared towards SMBs looking for intuitive, user-friendly email marketing solutions.
Learn more about Moosend
Omnisend
Omnisend is an omnichannel marketing automation platform designed for eCommerce. The solution provides a drag-and-drop email builder and templates for email and SMS marketing. Omnisend supports the creation of forms, surveys, and quizzes and is fully integrated with all major eCommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Learn more about Omnisend
Optimizely
Optimizely is a SaaS for developers and marketing teams. The application helps teams build and run A/B tests on websites to optimize and personalize their digital experiences. Optimizely's Digital Experience Platform includes marketing features, A/B testing options, content and commerce tools, and feature management experimentation.
Learn more about Optimizely
Ortto
Ortto is an omnichannel marketing automation solution for managing and personalizing the customer experience. This marketing platform provides tools for audience segmentation, team alignment, personalized communication, and analytics through a suite of BI tools. Customer journeys can be managed across multiple channels as teams collaborate, brainstorm, and design marketing experiences.
Pardot
Pardot is a marketing automation platform from Salesforce designed especially for the needs of B2B marketing. Create and track campaigns, automate your business processes, and improve your lead generation alongside so much more with Salesforce Pardot.
Learn more about Pardot
Salesforce Marketing
Get more out of your marketing with Salesforce Marketing Cloud. Get to know your customers on a deeper level, optimize your impact, and connect your data all in one location.
Learn more about Salesforce Marketing
SendGrid
SendGrid is a communication platform for managing marketing and transactional customer emails. SendGrid's suite of tools offer email design, statistics, templates, automation, and testing to design and deliver email marketing campaigns. This cloud-based provider manages messages and allows teams to create custom emails with easy drag and drop features.
SendInBlue
SendInBlue is an all-in-one SaaS marketing automation solution for small and medium-sized businesses to enable targeted communication. Marketing campaigns, marketing emails, and SMS messages are managed through the SendInBlue platform.
Learn more about SendInBlue
SendPulse
SendPulse is a multi-channel marketing automation platform that delivers messaging via SMS, email, Web Push notifications, SMTP, and other channels. Teams can use SendPulse's 130+ email templates to personalize campaigns. The solution also provides tools to build chatbots, create landing pages and workflows, and manage messaging outreach.
Learn more about SendPulse
Sendwithus
Sendwithus is an web-based email marketing software geared towards small teams. This communications platform helps users create and manage transactional email workflows without code. Built-in content and design testing are used to optimize transactional, triggered, and marketing emails.
Learn more about Sendwithus
Snapchat Ads
Users can create content and target their audience based on their likes using Snapchat Ads. The application allows advertisers to connect with users based on their interests, behaviors, location, and more. Use Snapchat Ads to advertise on Snapchat and gather accurate results on campaigns.
Learn more about Snapchat Ads
SparkPost
SparkPost is an cloud-based email delivery system for transactional and marketing emails. This email infrastructure provider is one of the largest global SMTP email delivery services and is built on AWS. SparkPost provides email templates, real-time alerts, receipt validation, readability and security features, and more.
Learn more about SparkPost
Sugar Market
Sugar Market is a marketing automation solution that delivers end-to-end marketing features in a single platform. The solution provides real-time syncing, embedded reporting, drillable dashboards, and full funnel management features to create an analytic powerhouse. Drag-and-drop landing page builders and an intuitive user interface help marketers create more robust digital experiences.
Learn more about Sugar Market
SurveyMonkey
SurveyMonkey is an online survey software solution that provides simple survey creation and management tools for for analyzing customer intent and interest. Gather customer feedback through text, email, webform, social media and more with the easy-to-use features of SurveyMonkey.
Learn more about SurveyMonkey
Twitter Ads
Twitter Ads is the advertising platform for the Twitter social media site. It allows advertisers to promote content in campaigns that expose them to a broader audience who may be interested in their brand. Twitter Ads also works with third-party advertising partners like Google.
Learn more about Twitter Ads
Typeform
Typeform is a cloud-based, no code, online form builder and survey management solution for creating forms, quizzes, surveys, and videos. It is designed for companies of all sizes and includes features for survey design, configuration, distribution and analytics.
Learn more about Typeform
Unbounce
Unbounce is an AI-powered landing page, A/B testing, and pop-up builder platform. The solution offers a drag-and-drop landing page builder with conversion mapping and responsive features. Unbounce is mostly geared towards small and midsize businesses.
Learn more about Unbounce
VWO
VWO (Visual Website Optimizer) is an A/B, multi-variate, and split testing and conversion optimization platform. Marketers use it to create different versions of landing pages and websites in order to test which is most effective for conversions. VWO tracks revenue, signups, clicks and other conversion goals.
Learn more about VWO
Wistia
Wistia is a video hosting platform geared towards B2B marketers. The solution is tailored to small and medium sized businesses looking to gain better results from videos and podcasts. Wistia has a fully customizable player, easy embedding and sharing, unlimited users, advanced video analytics, and access to a variety of integrations.
Learn more about Wistia
Wufoo
Wufoo is a cloud-based online form builder that specializes in easy and convenient form creation for a variety of business purposes. With Wufoo you can easily design registration forms, applications, surveys and more to improve your customer engagement and market analytics.
Learn more about Wufoo
Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation software for managing marketing activities across channels. The solution offers the ability to track website activity, manage ROI across channels, and automate marketing activities, among other things. Zoho Marketing Automation is part of the larger suite of Zoho tools.
Learn more about Zoho Marketing Automation
How StarfishETL Simplified My List Building & Targeting
We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with.
Continue reading
5 Use Cases for Infor Syteline Integration
In the past year, we’ve seen an explosion of Syteline integration requests. These projects range from more traditional connections like Syteline and CRM, to more unique ones, like connecting Syteline to the marketing automation solution. In this post, we’ll discuss the use cases for integrating Syteline with marketing automation, CRM, project management, email, and eCommerce as we’ve seen through our customers’ projects.
Continue reading
What Every CMO Needs to Know About Marketing Integration
The customer journey is a constant back and forth between sales and marketing. Every touch point is an opportunity and every interaction alters the next move. Connecting the two departments with CRM and marketing integration is a logical step to align goals and facilitate collaboration.
Continue reading