Fuel Descriptive, Predictive, and Prescriptive Analytics with Integration

Data-forward businesses use analytics to drive their decision making. The meaning behind those analytics requires teams to look at the past, the present, and the future. That’s where descriptive, predictive, and prescriptive analytics models come into play. Each of these analytics types serves a different purpose and is informed through integration. Let’s look at how we can fuel descriptive, predictive, and prescriptive analytics with integration for streamlined and simplified decision making.

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Data Governance, Data Integration

Maintaining Data Governance During Your Integration

January 11, 2023

Data governance is a multi-level, multi-departmental effort. It’s defined by how data is ingested into systems, how data is retained and stored throughout systems, how it’s shared, how it’s archived and backed-up, recovered, and deleted. Data integration ingests and shares data between solutions…

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data governance during integration
Sales, Data Integration

5 Ways Integrations Can be Used to Boost Sales Automation

January 5, 2023

Sales software like CRM enables this automation to some extent, but integration with other applications is what really supports fully automated experiences. As an iPaaS integrator, we’ve seen businesses connect all kinds of varying tools in an effort to put more intelligent automation practices in…

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sales automation
ETL

What’s the Difference Between Batch ETL and Streaming ETL?

December 15, 2022

Batch ETL used to be the mainstay of ETL processes, but in recent years more and more businesses are converting to streaming ETL frameworks. Today, let’s clarify what batch ETL and streaming ETL are, the benefits and uses of each, and where ETL is headed in the future.

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Batch ETL and Streaming ETL
Data Integration, Pipedrive, QuickBooks

4 Use Cases for Pipedrive and QuickBooks Integration

December 7, 2022

Pipedrive and QuickBooks integration is one of the most popular application connection requests we get. Why might that be so? Any time a company can unite their front and back office operations, it’s a win for the sales and invoicing process. Here are the four use cases we see most for Pipedrive…

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quickbooks pipedrive integration
Data Integration, Sales

How Sales Leaders Capture More Accurate Reports with StarfishETL

December 1, 2022

Intelligent reporting helps teams build the most informed approach to their sales strategy. Forecasts, year-over-year sales histories, MQL to SQL conversions, and customer retention rates are just a few of the
report types that educate sales executives on what’s working and what isn’t. Data-…

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sales reporting
ERP, eCommerce, Data Integration, Best Practices

Asking the Right Questions to Prepare for eCommerce ERP Integration

November 17, 2022

Many businesses integrate eCommerce ERP to merge their online store with backend operations. This integration gives transparency to real-time financials and inventory that boost productivity and streamline business efficiency. So, if you’re looking to start an eCommerce and ERP integration, what…

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integration questions
Cloud, Data Migration

5 Important Considerations for Cloud Migration

November 8, 2022

Some businesses already have a plan to migrate to the cloud, others are doing discovery and budgeting to find out if they can afford the migration they envision, and others are looking for advice on how to better align a hybrid mix of applications. Wherever you may be on your cloud journey, it’s…

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cloud migration considerations
Cloud

What is a Vertical Cloud and Why are Businesses Migrating to It?

November 2, 2022

A vertical cloud is purpose-built and centered on specific requirements, allowing it to be tailored and personalized to more niche business needs. Today, let’s take a look at what a vertical cloud is and why businesses are migrating to it.

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vertical cloud
Data Warehouse, Data Migration, ETL

5 Must-Do Tasks to Prepare for Data Warehouse Migration

September 15, 2022

Businesses migrate their data warehouses for many reasons. Some are looking for improved performance around data loading, complex queries, and ELT. Others are focused on minimizing the cost of storage, reporting, and batch ELT processing. Sometimes it’s a combination of both these motivators, plus…

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data warehouse migration
Sales Creatio, How To

How to Call StarfishETL APIs from Creatio

August 26, 2022

If you are looking for a way to automate the push of data from Creatio CRM to another system using StarfishETL’s Designer (recently renamed Cloud Cartographer), you've come to the right place. We assume that you are already familiar with Creatio System Settings, Web Services, and Business…

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StarfishETL api
Customer Service

Facilitating Sentiment Analysis with StarfishETL

August 17, 2022

Businesses looking to optimize their offerings and brand image turn to sentiment analysis to get it done. It’s applied by combining metrics and data from various touchpoints; and StarfishETL makes those connections possible by integrating data between all different types of applications. Here are a…

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sentiment analysis
Data Integration

5 Ways to Reduce Data Integration Costs

July 28, 2022

Businesses looking to create these connected processes and streamline automation often integrate, but costs can rack up if the project has poor planning. In this post, we’ll highlight five ways to reduce data integration costs for more thoughtful and successful projects.

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Salesforce

Migrating Salesforce Legacy Attachments to Salesforce Files Using StarfishETL

July 25, 2022

If you are using Salesforce.com, you probably have made the transition to using the new Files functionality that uses ContentDocument objects. The old attachments functionality is often re-enabled so that the historical documents can still be made available. This approach is however not streamlined…

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Epicor Kinetic ERP

StarfishETL Epicor Connector & Integration Hints

July 11, 2022

I recently worked on a StarfishETL project to integrate a client’s Epicor ERP system with their Pipedrive Sales CRM software. Upon initial evaluation it seemed like a pretty straightforward project, but as work continued, I stumbled upon several issues that forced us to rethink our process and…

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Epicor Integration Hints
iPaaS

Shortening the Sales Cycle Using iPaaS Integration

June 20, 2022

With an iPaaS providing flexible and scalable connections between business systems, sales cycles can be significantly reduced. The automation of contracts, quotes, and data analysis help eliminate many of the manual, administrative tasks that can clog up the sales process and distract reps from…

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Data Cleaning

[INFOGRAPHIC] Prioritizing Data Cleaning in 2022

June 13, 2022

Data cleaning is the process of going through your records to delete, correct, reformat, or alter information that is inaccurate to make space for new data. Data is the most important business asset, so ensuring its organized is crucial to support success. By prioritizing data cleaning, companies…

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Low Code & No Code

[INFOGRAPHIC] Low-Code No-Code: Benefits, Stats, & FAQs

June 9, 2022

The days of hand coding every application are over. Today, it’s becoming popular for developers and non-developers to adapt easy-to-use, low-code no-code software applications. These systems allow anyone to create applications and workflows with minimal to no coding knowledge.

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How StarfishETL Simplified My List Building & Targeting

We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with.

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How To, StarfishETL

Fixing the "Unable to translate bytes..." Error When Using the "CSV via Upload" Connector in StarfishETL

May 31, 2022

This error message is generally caused by “unknown, unrecognized, or unrepresentable characters”. You can find out if there is an issue with your file by opening the file in a text editor.

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Sales

How Sales Managers Can Use StarfishETL to Tighten the MQL to SQL Process

May 24, 2022

Businesses decide to integrate for many reasons, but two of the most common use cases we see are 1.) get customer financial information in the hands of sales and 2.) integrating to build alignment between sales and marketing. Understanding what a customer is purchasing, can help complete your…

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Tips for Optimizing your HubSpot Salesforce Integration

Integrating HubSpot and Salesforce is an important step towards shortening sales cycles and customizing marketing campaigns, but it must be done thoughtfully. Each platform has its own nuances, so to optimize the integration, you must first understand what you’re dealing with.

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Microsoft Exchange, StarfishETL

Introducing StarfishETL’s MS Exchange Graph API Connector

May 20, 2022

The wait is over! We are happy to announce a new connector for StarfishETL: the Exchange Graph API connector is now available. This will be a faster, more-secure connector for your Microsoft 365 integrations using StarfishETL.

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API

[INFOGRAPHIC] API Trends & Evolutions

May 16, 2022

Application Programming Interfaces (APIs) support the adaptability and automation all organizations are craving. They work as the middleman to help different applications understand and communicate with each other more effectively. This allows businesses to scale and innovate faster. In addition,…

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6 Best Practices for Eliminating Data Silos

Data silos can be an enemy to your organization. Teams must focus on breaking down data silos to maximize growth and increase profit margins. Incorporating effective strategies can help organize data and keep your teams on track to reach your goals.

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