Data-forward businesses use analytics to drive their decision making. The meaning behind those analytics requires teams to look at the past, the present, and the future. That’s where descriptive, predictive, and prescriptive analytics models come into play. Each of these analytics types serves a different purpose and is informed through integration. Let’s look at how we can fuel descriptive, predictive, and prescriptive analytics with integration for streamlined and simplified decision making.
Data governance is a multi-level, multi-departmental effort. It’s defined by how data is ingested into systems, how data is retained and stored throughout systems, how it’s shared, how it’s archived and backed-up, recovered, and deleted. Data integration ingests and shares data between solutions…Continue reading
Sales software like CRM enables this automation to some extent, but integration with other applications is what really supports fully automated experiences. As an iPaaS integrator, we’ve seen businesses connect all kinds of varying tools in an effort to put more intelligent automation practices in…Continue reading
Batch ETL used to be the mainstay of ETL processes, but in recent years more and more businesses are converting to streaming ETL frameworks. Today, let’s clarify what batch ETL and streaming ETL are, the benefits and uses of each, and where ETL is headed in the future.Continue reading
Pipedrive and QuickBooks integration is one of the most popular application connection requests we get. Why might that be so? Any time a company can unite their front and back office operations, it’s a win for the sales and invoicing process. Here are the four use cases we see most for Pipedrive…Continue reading
Intelligent reporting helps teams build the most informed approach to their sales strategy. Forecasts, year-over-year sales histories, MQL to SQL conversions, and customer retention rates are just a few of the
report types that educate sales executives on what’s working and what isn’t. Data-…
Many businesses integrate eCommerce ERP to merge their online store with backend operations. This integration gives transparency to real-time financials and inventory that boost productivity and streamline business efficiency. So, if you’re looking to start an eCommerce and ERP integration, what…Continue reading
Some businesses already have a plan to migrate to the cloud, others are doing discovery and budgeting to find out if they can afford the migration they envision, and others are looking for advice on how to better align a hybrid mix of applications. Wherever you may be on your cloud journey, it’s…Continue reading
A vertical cloud is purpose-built and centered on specific requirements, allowing it to be tailored and personalized to more niche business needs. Today, let’s take a look at what a vertical cloud is and why businesses are migrating to it.Continue reading
Businesses migrate their data warehouses for many reasons. Some are looking for improved performance around data loading, complex queries, and ELT. Others are focused on minimizing the cost of storage, reporting, and batch ELT processing. Sometimes it’s a combination of both these motivators, plus…Continue reading
If you are looking for a way to automate the push of data from Creatio CRM to another system using StarfishETL’s Designer (recently renamed Cloud Cartographer), you've come to the right place. We assume that you are already familiar with Creatio System Settings, Web Services, and Business…Continue reading
Businesses looking to optimize their offerings and brand image turn to sentiment analysis to get it done. It’s applied by combining metrics and data from various touchpoints; and StarfishETL makes those connections possible by integrating data between all different types of applications. Here are a…Continue reading
Businesses looking to create these connected processes and streamline automation often integrate, but costs can rack up if the project has poor planning. In this post, we’ll highlight five ways to reduce data integration costs for more thoughtful and successful projects.Continue reading
If you are using Salesforce.com, you probably have made the transition to using the new Files functionality that uses ContentDocument objects. The old attachments functionality is often re-enabled so that the historical documents can still be made available. This approach is however not streamlined…Continue reading
I recently worked on a StarfishETL project to integrate a client’s Epicor ERP system with their Pipedrive Sales CRM software. Upon initial evaluation it seemed like a pretty straightforward project, but as work continued, I stumbled upon several issues that forced us to rethink our process and…Continue reading
With an iPaaS providing flexible and scalable connections between business systems, sales cycles can be significantly reduced. The automation of contracts, quotes, and data analysis help eliminate many of the manual, administrative tasks that can clog up the sales process and distract reps from…Continue reading
Data cleaning is the process of going through your records to delete, correct, reformat, or alter information that is inaccurate to make space for new data. Data is the most important business asset, so ensuring its organized is crucial to support success. By prioritizing data cleaning, companies…Continue reading
The days of hand coding every application are over. Today, it’s becoming popular for developers and non-developers to adapt easy-to-use, low-code no-code software applications. These systems allow anyone to create applications and workflows with minimal to no coding knowledge.Continue reading
We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with.
Fixing the "Unable to translate bytes..." Error When Using the "CSV via Upload" Connector in StarfishETL
This error message is generally caused by “unknown, unrecognized, or unrepresentable characters”. You can find out if there is an issue with your file by opening the file in a text editor.Continue reading
Businesses decide to integrate for many reasons, but two of the most common use cases we see are 1.) get customer financial information in the hands of sales and 2.) integrating to build alignment between sales and marketing. Understanding what a customer is purchasing, can help complete your…Continue reading
Integrating HubSpot and Salesforce is an important step towards shortening sales cycles and customizing marketing campaigns, but it must be done thoughtfully. Each platform has its own nuances, so to optimize the integration, you must first understand what you’re dealing with.
The wait is over! We are happy to announce a new connector for StarfishETL: the Exchange Graph API connector is now available. This will be a faster, more-secure connector for your Microsoft 365 integrations using StarfishETL.Continue reading
Application Programming Interfaces (APIs) support the adaptability and automation all organizations are craving. They work as the middleman to help different applications understand and communicate with each other more effectively. This allows businesses to scale and innovate faster. In addition,…Continue reading
Data silos can be an enemy to your organization. Teams must focus on breaking down data silos to maximize growth and increase profit margins. Incorporating effective strategies can help organize data and keep your teams on track to reach your goals.