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What Every CMO Needs to Know About Marketing Integration

What Every CMO Needs to Know About Marketing Integration

The customer journey is a constant back and forth between sales and marketing. Every touch point is an opportunity and every interaction alters the next move. Connecting the two departments with CRM and marketing integration is a logical step to align goals and facilitate collaboration. But what... Continue Reading

Farming Silos

The Dangers of Siloed Data and How to Avoid Them

The Dangers of Siloed Data and How to Avoid Them

In farming, silos are structures that keep grain separate from the elements. The same concept can be applied in the business world when we think about siloed data. There are different types of siloed data, but the overarching theme is data that is isolated from the entirety of your system,... Continue Reading

When Migrating is Better Than Upgrading Your CRM

When Migrating is Better Than Upgrading Your CRM

A properly maintained CRM system is the backbone of great customer service, sales initiatives, and marketing execution. Like all software, CRM systems require upgrades for access to the best new features and functions. These upgrades can sometimes be time consuming, however, they are usually... Continue Reading

Keeping your Data Migration on Time and Within Budget

Keeping your Data Migration on Time and Within Budget

The Starfish team has seen a lot of successful data migrations, but we’ve also seen how easy it is to get off track and over budget. In this blog post, we’ll address the most common reasons for reworks and budget overages, and the steps you can take to prevent them from happening you.

6 Tips for Successful Legacy Data Migrations

6 Tips for Successful Legacy Data Migrations

Forrest Gump’s famous quote “you never know what you’re gonna get” reflects what many of us worry about when it comes to legacy data migrations.

Moving to a new system means analyzing the way data is defined between old and new, and translating your legacy information into the new system... Continue Reading

Migrating Data

The Benefits and Challenges of CRM Migration

The Benefits and Challenges of CRM Migration

Migrating your CRM solution is a big deal no matter what software you’re moving to or from. Get it right, and your business will reap the rewards. Get it wrong, however, and you could be forced to deal with a lot of problems. It’s a complicated manuever that requires extensive... Continue Reading

how to cross reference

Generating StarfishETL Cross-Reference Files from MSCRM Picklists

Generating StarfishETL Cross-Reference Files from MSCRM Picklists

When using Starfish to migrate from Microsoft Dynamics CRM to a different CRM system, you may need to create cross reference files that translate picklist codes to actual text values. This is particularly true if you don’t have a full Dynamics CRM instance setup for the database you are... Continue Reading

bpm'online connector setup

Easier connection setup, bpm'online connector & more

Easier connection setup, bpm'online connector & more

We're extremely proud today to be announcing the release of StarfishETL 4.0. In recent versions, a number of connectors have been redeveloped from the ground up including Salesforce, SData, Email, and Sage CRM. In this release, we've taken this opportunity to remove the old/deprecated versions... Continue Reading

migrating dynamics crm objects

Deciding Which Dynamics CRM Objects to Migrate Based on Associated Activity

Deciding Which Dynamics CRM Objects to Migrate Based on Associated Activity

When migrating data from Dynamics CRM, there might be a need to determine which specific objects have Activities such as "Tasks" associated with them. This is especially important in the context of data cleansing because one might not want to migrate data that has not had any activity(tasks)... Continue Reading

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