How StarfishETL Simplified My List Building & Targeting
We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with.
Fixing the "Unable to translate bytes..." Error When Using the "CSV via Upload" Connector in StarfishETL
This error message is generally caused by “unknown, unrecognized, or unrepresentable characters”. You can find out if there is an issue with your file by opening the file in a text editor.
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How Sales Managers Can Use StarfishETL to Tighten the MQL to SQL Process
Businesses decide to integrate for many reasons, but two of the most common use cases we see are 1.) get customer financial information in the hands of sales and 2.) integrating to build alignment between sales and marketing. Understanding what a customer is purchasing, can help complete your…
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Tips for Optimizing your HubSpot Salesforce Integration
Integrating HubSpot and Salesforce is an important step towards shortening sales cycles and customizing marketing campaigns, but it must be done thoughtfully. Each platform has its own nuances, so to optimize the integration, you must first understand what you’re dealing with.
Introducing StarfishETL’s MS Exchange Graph API Connector
The wait is over! We are happy to announce a new connector for StarfishETL: the Exchange Graph API connector is now available. This will be a faster, more-secure connector for your Microsoft 365 integrations using StarfishETL.
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[INFOGRAPHIC] API Trends & Evolutions
Application Programming Interfaces (APIs) support the adaptability and automation all organizations are craving. They work as the middleman to help different applications understand and communicate with each other more effectively. This allows businesses to scale and innovate faster. In addition,…
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6 Best Practices for Eliminating Data Silos
Data silos can be an enemy to your organization. Teams must focus on breaking down data silos to maximize growth and increase profit margins. Incorporating effective strategies can help organize data and keep your teams on track to reach your goals.
What Can iPaaS Do?
Businesses rely on iPaaS as a flexible, scalable way to integrate data, applications, and processes. When different systems are operating on separate platforms and data becomes misaligned, an iPaaS solution can unify those systems and create a centralized ecosystem to manage and modify data,…
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[INFOGRAPHIC] Data Archiving: Key Functions, Best Practices, & Benefits
Data archiving is the process of removing unnecessary data files from your system and storing it in a safe location until it’s ready to be further processed. These steps are important for businesses of any size and are required by most industries.
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7 Tech Companies with Successful Sustainable Initiatives
Big tech companies have been changing their ways and making concrete initiatives with hopes to protect the environment in the long run. Here are seven tech companies that are making the world a greener place.
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Planning Data Governance: Approach & Best Practices
Data governance sets a precedent for the processes, policies, standards, and metrics that inform the most effective use of a business’ information. It's a function that supports the company’s overall data management strategy to minimize risks, increase data value, cut costs, and make sure…
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[Infographic] Digital Transformation: Trends, Benefits, & the Future
Digital transformation is refining how companies are working. Better data collection and improved customer experiences will be beneficial for saving money and increasing profits. 70% of companies already have a digital transformation strategy or are working on one. Are you?
What are API Integrations and Why are They Beneficial?
Businesses need connected data – we all know this. We also know that integrated solutions give those businesses the power to pull from larger, more diverse data sets as they build automation strategies, analyze metrics, and look for ways to build cost efficiencies.
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10 Women in Tech You Should Know
Women’s history month is an opportunity to admire the work of women across all fields. We chose to showcase top women in the technology field that have made a difference in our society. Here are 10 women in tech you should know about:
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Popular CRM Integration Use Cases for Streamlined Operations
Businesses adopt CRMs to connect data for analysis and help consolidate information. An integrated CRM solution maximizes that investment by preventing duplicate data entry and increasing team productivity. Without CRM integration, teams end up having to switch between systems to piece together the…
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Proactive Data Ethics for Better Business
Debates around how private businesses and governments use people’s data have been a hot topic over the past decade. Companies rely on customer data to retarget and personalize experiences, but consumers are pushing back on that data collection.
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[INFOGRAPHIC] 6 Important Preparations for Cloud Data Lake Migration
Migrating your data lake to the cloud is not a project that should be tackled hastily, although we all wish it could be! It’s a long-term strategy that requires thoughtful planning and a phased approach. For a successful transition, you must take several factors into consideration. This blog (and the corresponding infographic) reviews six important preparations for your cloud data lake migration.
Do You Recognize The Early Warning Signs Of CRM Adoption Failure?
Many new CRMs will fail if not implemented correctly. The main reasons CRMs fail is due to poor adoption and implementation. Many of the causes behind these failures can be identified early-on in the CRM implementation process if you know what to look for.
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5 Ways iPaaS Integration Supports Remote Work
Remote work is our present, and in all likelihood, our future. Translating our interactions to successfully support remote work won’t happen overnight, but flexible platforms like iPaaS can make it less painful.
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Data Migration Testing Checklists: Before, During, & After
Testing a migration before, during, and after you’ve moved the data is important to safeguard your project’s success. Most of the time, data testing relies on sampling. Sampling pulls a random subset of the data to test, debug, and retest until it meets the necessary requirements. This familiar approach is effective, but it assumes the repeatability of the testing and an acceptable level of error. So, what other testing approaches are there for data migration projects? What should be tested before, during, and after the migration to ensure data is meeting the requirements?
What Are Data Integration Patterns?
Integrated data helps businesses unearth new analytics and eliminate redundant tasks. So, it’s no wonder more and more organizations are integrating core systems like Marketing Automation with CRM or eCommerce with ERP to dig deeper and scale effectively. Data integration patterns are important…
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Beyond Price: 6 Factors To Consider When Buying New Software
The new year is a time of reflection and renewal. For many businesses, it’s also when they set their sights on additional software investments. In the search for a new CRM, marketing automation, ERP, or ecommerce software, there are some key factors to consider. For many organizations, this ain’t…
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Cloud Storage: The Pros, The Cons, And Deciding How Much You Need
The cloud gives both businesses and individuals the ability to access data from anywhere and backup their information. But there’s more to it than that. If you’re assessing whether or not to adopt cloud storage, you must understand the pros and cons, how cloud storage can be utilized, and how much of it you’ll actually need.
Benefits Of Integration To Automate eCommerce
When customers order from you online, they expect a hassle-free experience. If your ordering process isn’t consistent, it could affect your sales and brand image. Automating ecommerce tasks like ordering processing and inventory status make the ordering process more efficient and more accurate.
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iPaaS, StarfishETL, and You
iPaaS (Integration Platform as a Service) provides the most powerful way to collect and analyze data no matter its location. iPaaS allows you to monitor and manage integration, update processes, and enjoy universal connectivity of your applications. Standardizing how applications are integrated…
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