Blog

Businesses adopt CRMs to connect data for analysis and help consolidate information. An integrated CRM solution maximizes that investment by preventing duplicate data entry and increasing team productivity. Without CRM integration, teams end up having to switch between systems to piece together... Continue Reading

Debates around how private businesses and governments use people’s data have been a hot topic over the past decade. Companies rely on customer data to retarget and personalize experiences, but consumers are pushing back on that data collection.

Migrating your data lake to the cloud is not a project that should be tackled hastily, although we all wish it could be! It’s a long-term strategy that requires thoughtful planning and a phased approach. For a successful transition, you must take several factors into consideration. This blog (... Continue Reading

Black History Month offers an opportunity to celebrate the work of Black innovators, leaders, and influencers who shape the tech industry daily. Acknowledging the stories and accomplishments of these influential Black leaders helps us better understand the importance of their contributions to... Continue Reading

Many new CRMs will fail if not implemented correctly. CRM has a failure rate of 18-69%. The main reasons CRMs fail is due to poor adoption and implementation. Many of the causes behind these failures can be identified early-on in the CRM implementation process if you know what to look for. In... Continue Reading

What if the pandemic happened in 1993 instead of today? I think about this a lot. In 1993, the world wide web was an exciting new concept, but not anywhere near a household staple. There’s simply no way such a huge portion of our population would have had the luxury of transitioning to remote... Continue Reading

Testing a migration before, during, and after you’ve moved the data is important to safeguard your project’s success. Most of the time, data testing relies on sampling. Sampling pulls a random subset of the data to test, debug, and retest until it meets the necessary requirements. This familiar... Continue Reading

Integrated data helps businesses unearth new analytics and eliminate redundant tasks. So, it’s no wonder more and more organizations are integrating core systems like Marketing Automation with CRM or eCommerce with ERP to dig deeper and scale effectively. 

The new year is a time of reflection and renewal. For many businesses, it’s also when they set their sights on additional software investments. In the search for a new CRM, marketing automation, ERP, or ecommerce software, there are some key factors to consider. For many organizations, this ain’... Continue Reading