Disruption is inevitable, whether we like it or not. I remember the first time I saw a commercial for text messaging. I was initially put off by the idea; but I was also intrigued. Fast forward about 25 years and text messaging has completely transformed how we communicate. Today, digital... Continue Reading
When it comes to designing a CRM for the modern business world, the number one thing needed is flexibility. Not just flexibility in terms of scalability or the number of features included, but flexibility in how you can implement and develop your software solution. It makes sense then that one... Continue Reading
Data lakes provide a centralized location for massive volumes of different kinds of data. They act as a scalable infrastructure to store, process, and analyze these large swaths of information. Unlike a data warehouse, which organizes data into files and folders, data lakes are unstructured,... Continue Reading
Nowadays, more business processes involve AI than you could probably guess. Some are in the background, others are customer-facing, while some are designed to make employees’ jobs easier for the long haul by eliminating or reducing human error. Either way, artificial intelligence and automation... Continue Reading
Drawing on data from a variety of sources creates huge advantages for businesses – but it can also create huge complications. With so much information to manage, organize, and learn from, things can get messy fast. Integration Platform as a Service (iPaaS) solutions are Cloud-based tools that... Continue Reading
One of the core functions of integrating or migrating data in StarfishETL is establishing a connection that bridges your systems. The connection provides access and determine the flow of information.
To understand connections and connectors a little better, let’s use a relatable example.... Continue Reading
Talk to any integration expert and they’ll tell you: integration boosts productivity, collaboration, and analytical insights. However, integrating every field of data between a CRM and ERP is not a recommended best practice. Instead of creating more data transparency and simplifying data access... Continue Reading
Whether or not you’re aware of it, at some point in your life you have probably felt extremely frustrated with a data silo. It is a nearly universal experience for a disappointed customer: you work your way through call routing and being put on hold, you finally get to talk to someone, it turns... Continue Reading
Today’s technological innovations surpass anything we’ve dreamed of a few decades ago, but there are companies still stuck with their older, less agile infrastructures. For an e-commerce business, this poses a huge problem and a major source of risk for the entire organization.