Danine Midura

Recent Contributions
How an iPaaS Protects Sensitive Data and Complies with Privacy Regulations
Sharing information between applications can help businesses scale, but without proper compliance and privacy, costs may outweigh benefits. An iPaaS protects sensitive data so businesses can enjoy more benefits with less risk. We’ll highlight how in this post.
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How iPaaS Speeds Up Integrations for Better Outcomes
Everybody wants to enjoy the benefits of integration as soon as possible. The whole point of the process is to squeeze the most value out of data spread across systems. However, integration projects aren’t always as smooth and speedy as everybody would like. Because every business has unique…
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HR Integration: Benefits, Challenges, and Types
HR teams are expert jugglers. However, as companies expand and HR responsibilities become more complex, the standard capabilities of the HR solution aren’t always enough. Teams need increased functionality, smarter reporting options, and easier access to data. Integrating your HR system is a…
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Fuel Descriptive, Predictive, and Prescriptive Analytics with Integration
Data-forward businesses use analytics to drive their decision making. The meaning behind those analytics requires teams to look at the past, the present, and the future. That’s where descriptive, predictive, and prescriptive analytics models come into play. Each of these analytics types serves a…
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Maintaining Data Governance During Your Integration
Data governance is a multi-level, multi-departmental effort. It’s defined by how data is ingested into systems, how data is retained and stored throughout systems, how it’s shared, how it’s archived and backed-up, recovered, and deleted. Data integration ingests and shares data between solutions…
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5 Ways Integrations Can be Used to Boost Sales Automation
Sales software like CRM enables this automation to some extent, but integration with other applications is what really supports fully automated experiences. As an iPaaS integrator, we’ve seen businesses connect all kinds of varying tools in an effort to put more intelligent automation practices in…
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What’s the Difference Between Batch ETL and Streaming ETL?
Batch ETL used to be the mainstay of ETL processes, but in recent years more and more businesses are converting to streaming ETL frameworks. Today, let’s clarify what batch ETL and streaming ETL are, the benefits and uses of each, and where ETL is headed in the future.
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4 Use Cases for Pipedrive and QuickBooks Integration
Pipedrive and QuickBooks integration is one of the most popular application connection requests we get. Why might that be so? Any time a company can unite their front and back office operations, it’s a win for the sales and invoicing process. Here are the four use cases we see most for Pipedrive…
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How Sales Leaders Capture More Accurate Reports with StarfishETL
Intelligent reporting helps teams build the most informed approach to their sales strategy. Forecasts, year-over-year sales histories, MQL to SQL conversions, and customer retention rates are just a few of the
report types that educate sales executives on what’s working and what isn’t. Data-…

Asking the Right Questions to Prepare for eCommerce ERP Integration
Many businesses integrate eCommerce ERP to merge their online store with backend operations. This integration gives transparency to real-time financials and inventory that boost productivity and streamline business efficiency. So, if you’re looking to start an eCommerce and ERP integration, what…
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5 Important Considerations for Cloud Migration
Some businesses already have a plan to migrate to the cloud, others are doing discovery and budgeting to find out if they can afford the migration they envision, and others are looking for advice on how to better align a hybrid mix of applications. Wherever you may be on your cloud journey, it’s…
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What is a Vertical Cloud and Why are Businesses Migrating to It?
A vertical cloud is purpose-built and centered on specific requirements, allowing it to be tailored and personalized to more niche business needs. Today, let’s take a look at what a vertical cloud is and why businesses are migrating to it.
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5 Must-Do Tasks to Prepare for Data Warehouse Migration
Businesses migrate their data warehouses for many reasons. Some are looking for improved performance around data loading, complex queries, and ELT. Others are focused on minimizing the cost of storage, reporting, and batch ELT processing. Sometimes it’s a combination of both these motivators, plus…
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Facilitating Sentiment Analysis with StarfishETL
Businesses looking to optimize their offerings and brand image turn to sentiment analysis to get it done. It’s applied by combining metrics and data from various touchpoints; and StarfishETL makes those connections possible by integrating data between all different types of applications. Here are a…
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Shortening the Sales Cycle Using iPaaS Integration
With an iPaaS providing flexible and scalable connections between business systems, sales cycles can be significantly reduced. The automation of contracts, quotes, and data analysis help eliminate many of the manual, administrative tasks that can clog up the sales process and distract reps from…
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Building Integrations With Creatio On the Fly
StarfishETL is the powerhouse behind the Connect Creatio platform, a low-code iPaaS for integrating supporting applications with Creatio products and migrating data from other CRM solutions to Creatio. In this video, we'll demonstrate how easy it is to build an integration using Connect…
Continue readingHow StarfishETL Simplified My List Building & Targeting
We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with.
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How Sales Managers Can Use StarfishETL to Tighten the MQL to SQL Process
Businesses decide to integrate for many reasons, but two of the most common use cases we see are 1.) get customer financial information in the hands of sales and 2.) integrating to build alignment between sales and marketing. Understanding what a customer is purchasing, can help complete your…
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Tips for Optimizing your HubSpot Salesforce Integration
Integrating HubSpot and Salesforce is an important step towards shortening sales cycles and customizing marketing campaigns, but it must be done thoughtfully. Each platform has its own nuances, so to optimize the integration, you must first understand what you’re dealing with.
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[INFOGRAPHIC] API Trends & Evolutions
Application Programming Interfaces (APIs) support the adaptability and automation all organizations are craving. They work as the middleman to help different applications understand and communicate with each other more effectively. This allows businesses to scale and innovate faster. In addition,…
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