Data Management
Managing Cloud CSV File Sharing with StarfishETL
Using CSV files for customer data may be an old school strategy, but many businesses still prefer the format. Before we get into how StarfishETL can help manage CSV file sharing, especially over the cloud, let’s take a moment to understand why businesses choose these types of files over another medium, and the challenges they must overcome to effectively put them to work.
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Understanding Data Mapping: A Crucial Tool for Modern Businesses
As organizations generate and accumulate vast amounts of data from various sources, the need to manage this data effectively becomes paramount. One key process that helps in efficiently handling this data is data mapping. But what exactly is data mapping, and why is it so important? Let’s dive into the details.
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Business Intelligence Vs. Data Mining: What's The Difference?
With customers connecting to businesses from numerous access points (websites, social platforms, email, chat, etc,) the sheer quantity of information at a company’s fingertips is staggering. The trick to gaining useful insights from that information is applying the right data tactics. That’s where concepts like business intelligence (BI), data mining, and integration come into play. Business Intelligence and data mining are two different techniques that can work together to inform strategic…
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Managing Digital Disruption: 4 Core Strategies
Disruption is inevitable, whether we like it or not. Digital influence affects every facet of a business – customer experiences and perceptions, employee productivity and invention, and the ability to do business at scale and outpace competitors.
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Data Quality Management: What it is and How to Do it
Data is at the core of every business decision. Whether you’re predicting customer expectations, planning marketing campaigns, or strategizing sales, data informs the competitive and historical insights for effective business strategies. The success of data-led initiatives ties in directly with the quality of your data.
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Data Quality: It’s More Important Than you Think
Data quality is too often overlooked, but it’s far too important to ignore. Every year, 25-30% of data becomes inaccurate, negatively impacting the capabilities of sales and marketing to create effective strategies. Identifying, cleaning, enriching, and protecting your data for the long-term will help create the ideal environment for intelligent reporting, analytics, and most importantly business growth.
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