Starfish ETL Partners With Solutions Metrix

May 12, 2021


Chicago, IL (May 12, 2021) – Starfish ETL, a Technology Advisors, Inc. company, is proud to announce its partnership with Solutions Metrix, a CRM consultancy out of Montreal, Canada specializing in comprehensive software services. Specifically, Solutions Metrix offers expert consulting for CRM platform selection, implementation, training, and support.

Solutions Metrix’s partnership with Starfish ETL will further support the company’s full-service approach by streamlining data migrations and integrations for its customers. Solutions Metrix consults on a number of recognized CRM software providers such as Salesforce, SugarCRM, Microsoft Dynamics, Creatio, and HubSpot. The StarfishETL solution will allow their teams to migrate data to these products and integrate customers’ CRMs with supporting software like ERP, marketing automation, email, and more.

“This partnership presents a great opportunity for CRM customers.” says Tricia Cate, StarfishETL VP of Sales. “Solutions Metrix is known by many in our industry for their deep CRM knowledge and skilled project execution. Incorporating StarfishETL for migration and integration only enhances those capabilities and will build greater long term success for CRM customers.”

StarfishETL is an iPaaS (Integration Platform as a Service) that connects business solutions including CRM, ERP, social media, email, marketing automation, collaboration tools, databases, and direct-to-transactional data stores.

“With StarfishETL, Solutions Metrix is able to build intelligent digital highways needed to improve the CRM & overall IT ecosystem experience of our clients. Leveraging Starfish's comprehensive capabilities, we can accelerate implementations, provide seamless integration, and ultimately drive more ROI for our Clients/Partners. We are excited to add Starfish ETL to our products & capabilities catalogue,” says Salaheddin Baki, Director of Technology & Development at Solutions Metrix.                                                                                                                              

StarfishETL integrates in both on-premises and Cloud systems. It can also connect hybrid environments and migrate data between solutions. Easy-to-configure connectors and a variety of scripting languages create an optimized experience where users can access custom fields, perform complex data transformations, and build better data relationships. To learn more about StarfishETL, please visit