Partnership Allows Customers to Clean and Augment Their Customer Data Through StarfishETL
Chicago, IL (October 14, 2020) – StarfishETL, a Technology Advisors, Inc. company, is partnering with B2B data and intelligence company, InsideView, to bring real-time data into integration and migration projects.
Through this partnership, InsideView’s proprietary B2B company and contact data will be accessible to StarfishETL users to clean and enrich their customer and prospect data before migrating to new customer relationship management (CRM) systems and marketing automation platforms, or integrating multiple systems. Users will also be able to clean and enrich their data on an ongoing basis, obtain verified, hyper-focused marketing lists, and access real-time data within their systems. InsideView’s continuously refreshed data is aggregated and validated from more than 40,000 sources using a proprietary combination of artificial and human intelligence.
“We are so pleased to be able to bring this functionality to our customers,” says Tricia Cate, StarfishETL VP of Channel Sales. “Data cleaning and preparation is crucial for data projects. Our partnership with InsideView makes those preparations convenient for customers and, through InsideView’s vast library of sources, provides peace of mind in the data’s accuracy. We are confident that these powerful data cleaning and augmentation capabilities will play an important role in the long-term success of our customers and their software initiatives.”
“Data – reliable, real-time data – about customers and prospects informs marketing decisions and brings life to sales conversations,” remarked Heidi Tucker, VP Global Alliances at InsideView. “Our partnership with StarfishETL is the critical link that brings this data to their customers for better decision making, knowledge, and actionable intelligence.”
The new capabilities will be enabled within StarfishETL and available by November 2020 for immediate use by users and partners. To learn more about InsideView, visit the company’s website at www.insideview.com.