Starfish ETL is releasing four new connectors compatible with marketing automation (MA) software from providers like Pardot, Act-On, Hubspot, and Marketo.
The import/export suite of tools can now migrate data from one MA solution to another and set up ongoing integrations from a customer relationship management (CRM) or in-house software to a marketing automation system. The connection with MA systems enables marketers to view statistics related to the success of their campaigns as information is passed back into the CRM system. Integrations between the CRM and MA keep lists synced, update mailing preferences, and automate mailings as well.
Prior to the implementation of these four connectors, these integration and migration actions were not possible.
“StarfishETL development continues apace with these new MA connectors. We now have connectors to the most popular marketing and CRM solutions as well as connectors to all standard database types,” says Starfish ETL Product Manager, Paul Denwood.