StarfishETL Welcomes Tricia Cate as VP of Channel Sales

Chicago, IL (March 29, 2019) – StarfishETL is proud to welcome Tricia Cate as the new VP of Channel Sales. Tricia joins the StarfishETL team with more than 20 years of channel management experience in the ISV community. She has spent her entire career helping partners increase the value of their ERP, CRM, HR and other core offerings. StarfishETL is actively enhancing its partner ecosystem to maximize partner benefits and boost customer experiences. Tricia’s ability to forge trusted relationships, develop streamlined processes, and build winning teams are some of the most important skills she will use to execute these initiatives.

Tricia attributes her career successes to her sincere passion for “enabling partners to be more profitable, knowledgeable and be a trusted asset to their customers.”  She expressed her excitement about joining the StarfishETL team, “I have been offering add-on solutions to partners for decades. StarfishETL is cutting-edge technology that doesn’t just improve a single core business application, it brings them all together into a cohesive, streamlined system and improves the customers’ efficiency dramatically.  The StarfishETL team is one of the best I have worked with, offering a solution and level of service that is of the highest standard.”

“With Tricia at the helm of StarfishETL channel sales, we are confident we can build a stronger, more diverse partner ecosystem. We chose Tricia because of her considerable experience developing technology partnerships. Her expertise and unique Channel Management strengths make her a true asset to our team and our partners,” says David Wallace, StarfishETL General Manager.

Tricia’s responsibilities will involve onboarding and training new StarfishETL partners, expanding the StarfishETL solution to new territories and markets, and helping existing partners deliver more value to customers. Her contributions will simplify customer experiences, streamline migration and integration processes, and develop in-demand services for partners continuing to expand their offerings.                                                                                                                                                                                          

About StarfishETL

StarfishETL is a feature-rich data migration and integration platform for cloud-to-cloud, hybrid, and on-premises deployed solutions. The platform has been recognized by various consumer review sites for its excellent user experience and high performance. The scalable platform supports migrations ranging from small to enterprise-sized businesses and is backed by partners across the world. To learn more about StarfishETL, please visit the website at


Media Contact: Danine Pontarelli | Director of Marketing | | 847.655.3415