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Every sales rep wants to crush their goals, but hardly any actually are. A recent study by Sales Insights Lab found that only 24.3% of salespeople exceeded their quota last year. More than half of these study participants (61%) also felt sales was getting harder. 

Data cleaning is the process of going through your records to delete, correct, reformat, or alter information that is inaccurate to make space for new data. Data is the most important business asset, so ensuring its organized is crucial to support success.  

Effective data cleaning aims... Continue Reading

The days of hand coding every application are over. Today, it’s becoming popular for developers and non-developers to adapt easy-to-use, low-code no-code software applications. These systems allow anyone to create applications and workflows with minimal to no coding knowledge.  

In this... Continue Reading

We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with. So as marketers, our task is... Continue Reading

Occasionally, when using the “CSV via Upload” Connector in StarfishETL, I run into an error when trying to read my CSV file.

The error I receive is: “Unable to translate bytes [xx] at index yyyy from specified code page to Unicode.”

Businesses decide to integrate for many reasons, but two of the most common use cases we see are 1.) get customer financial information in the hands of sales and 2.) integrating to build alignment between sales and marketing. 

These use cases make sense for just about any business. 

The wait is over! We are happy to announce a new connector for StarfishETL: the Exchange Graph API connector is now available. This will be a faster, more-secure connector for your Microsoft 365 integrations using StarfishETL. Read on for some important details about the MS Exchange Graph API... Continue Reading

Proper sales and marketing alignment get teams on the same page about goals and growth. The problem many companies have is that they acquire their sales and marketing solutions at different times, which often leads to those solutions being innately misaligned. 

We keep hearing about the “new normal” and how recent events accelerated digitization. As redundant as these narratives have become, they’re not wrong. 

Communication and work have shifted immensely—and they continue to shift because they must—but the hidden benefit is that it’s forcing... Continue Reading