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Shortening the Sales Cycle Using iPaaS Integration

Shortening the Sales Cycle Using iPaaS Integration

Every sales rep wants to crush their goals, but hardly any actually are. A recent study by Sales Insights Lab found that only 24.3% of salespeople exceeded their quota last year. More than half of these study participants (61%) also felt sales was getting harder. 

[INFOGRAPHIC] Prioritizing Data Cleaning in 2022

[INFOGRAPHIC] Prioritizing Data Cleaning in 2022

Data cleaning is the process of going through your records to delete, correct, reformat, or alter information that is inaccurate to make space for new data. Data is the most important business asset, so ensuring its organized is crucial to support success.  

Effective data cleaning aims... Continue Reading

[INFOGRAPHIC] Low-Code No-Code: Benefits, Stats, & FAQs

[INFOGRAPHIC] Low-Code No-Code: Benefits, Stats, & FAQs

The days of hand coding every application are over. Today, it’s becoming popular for developers and non-developers to adapt easy-to-use, low-code no-code software applications. These systems allow anyone to create applications and workflows with minimal to no coding knowledge.  

In this... Continue Reading

How StarfishETL Simplified My List Building & Targeting

How StarfishETL Simplified My List Building & Targeting

We all know personalized marketing works. In fact, 86% of marketers who’ve implemented personalized campaigns see a measurable lift in results. And today’s customers expect that personalization, with 72% stating it’s the only kind of messaging they’ll engage with. So as marketers, our task is... Continue Reading

Fixing the "Unable to translate bytes..." Error When Using the "CSV via Upload" Connector in StarfishETL

Fixing the "Unable to translate bytes..." Error When Using the "CSV via Upload" Connector in StarfishETL

Occasionally, when using the “CSV via Upload” Connector in StarfishETL, I run into an error when trying to read my CSV file.

The error I receive is: “Unable to translate bytes [xx] at index yyyy from specified code page to Unicode.”

Introducing StarfishETL’s MS Exchange Graph API Connector

Introducing StarfishETL’s MS Exchange Graph API Connector

The wait is over! We are happy to announce a new connector for StarfishETL: the Exchange Graph API connector is now available. This will be a faster, more-secure connector for your Microsoft 365 integrations using StarfishETL. Read on for some important details about the MS Exchange Graph API... Continue Reading

Tips for Optimizing your HubSpot Salesforce Integration

Tips for Optimizing your HubSpot Salesforce Integration

Proper sales and marketing alignment get teams on the same page about goals and growth. The problem many companies have is that they acquire their sales and marketing solutions at different times, which often leads to those solutions being innately misaligned. 

API trends

[INFOGRAPHIC] API Trends & Evolutions

[INFOGRAPHIC] API Trends & Evolutions

We keep hearing about the “new normal” and how recent events accelerated digitization. As redundant as these narratives have become, they’re not wrong. 

Communication and work have shifted immensely—and they continue to shift because they must—but the hidden benefit is that it’s forcing... Continue Reading

6 Best Practices for Eliminating Data Silos

6 Best Practices for Eliminating Data Silos

Data silos can be an enemy to your organization. Teams must focus on breaking down data silos to maximize growth and increase profit margins. 72% of companies stated in a study that the biggest challenge with marketing and sales was effectively managing metrics and sharing those insights.... Continue Reading

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